Role
Graphic Designer
Timeline
4 Days,
(4/3-4/6, 2026)
1 Designer
Tools/Skills
Figma,
Adobe
Photoshop
In 2026, Lollipop Star created a physical activation booth at Coachella to engage with festival attendees and promote their bone conduction product across both weekends. Through its partnership with Fanhaven, audience engagement data was captured throughout the entire activation. How might we design promotional materials supporting the activation, translating the brand into visual assets built to capture attention in a high-energy festival environment?
On short notice, the Lollipop Star x Coachella project presented a fast-paced environment with a tight production timeline. Only four days were allotted to develop promotional materials that felt cohesive with Lollipop Star's existing activation while remaining visually engaging and ready for deployment.
A series of promotional graphics featuring Lollipop Star artists, designed to capture attention in a high-energy festival enviroment and encourage sign-ups with Lollipop Star.
Before the activation came to life at Coachella, Lollipop Star provided visual mockups and prototype materials that established the intended look and feel of the experience. These references served as the foundation for developing the promotional materials.
Mockup of the booth wall with Lollipop Star chosen color palette.
Provided details of the treatment used for the interior wall of the Lollipop Star activation.
Lollipop Star packaging provided as reference of various lollipop flavors featuring collaborations with Anyma and Akon.
With the visual direction esablished, several design explorations were developed to determine how Lollipop Star's branding and messaging could translate into promotional graphics. Different compositions, imagery, typography, and visual treatment were testing before refining the strongest direction.
An exploration into different graphic designs for Lollipop Star's promotional posters.
The Lollipop Star x Coachella activation generated strong audience engagement across both festival weekends, resulting in:
Promotional graphic on display inside Lollipop Star's Coachella activation booth.
Working with Kaden, cofounder of Fanhaven, it taught me to move quickly, generate more ideas, and refine the strongest directions rather than over-polishing a single concept too early.
Stepping away from a creative block can be just as productive as pushing through it; taking Sunday to rest helped me return Monday with the clarity to finalize the posters.
Working within an established brand, supplied visual references, stakeholder feedback, and a four-day timeline taught me to focus on the design decisions that could make the greatest visual impact.